Global College of Vocational Training
Certificate Course in Architectural Draughtsman
Course Code 304401
- Duration : 2 Years Full Time
- Entry Qualification : S.S.C. Pass
Subject Name : ENTREPRENEURSHIP – 1st Year
(Subject code : 90000014)
Theory / Practical
Detailed Syllabus :
1.1. Concept, Functions and need
1.2. Entrepreneurship: Characteristics and Competency
1.3. Relevance of Entrepreneurship to Socio- Economic Gain: generating National Wealth, creating Wage and Self -Employment, Micro, Small and Medium Enterprises, Optimizing Human and Natural Resource and Solving Problems in the path of prosperity, building enterprising Personality and Society.
1.4. Process of Entrepreneurship Development.
Practical - Detailed Syllabus
I. Study visit by students to any enterprise of own choice. With the help of a schedule/questionnaire the students will record observation regarding – the background of
entrepreneur, reasons for selecting the entrepreneurial career, starting the enterprise, the type of
enterprise, the process of setting this enterprise, products/services, production process, investment made and marketing practices followed, profit or loss, growth and development, problems faced, institutions/organizations which offer support and entrepreneur’s level and type of satisfaction.
- 2.0. Entrepreneurial Pursuits and Human Activities:
2.1. Nature, Purpose and pattern of Human Activities:
Economic and Non-Economic, Need for innovation.
2.2. Rationale and Relationship of Entrepreneurial pursuits and Human Activities.
II. Preparation of a brief report based on the observations made during study-visit to an enterprise.
- 3.0. Acquiring Entrepreneurial Values and Motivation
3.1 Entrepreneurial Values, Attitude and Motivation- Meaning and concept.
3.2 Developing Entrepreneurial Motivation and Competency – concept and process of
Achievement Motivation, Self-efficacy, Creativity, Risk Taking, Leadership, Communication and Influencing Ability and Planning Action.
3.3. Barriers to Entrepreneurship
3.4. Help and support to Entrepreneurs
- 4.0. Introduction to Market Dynamics
4.1. Understanding a Market
4.2. Competitive Analysis of the Market
4.3. Patents, Trademarks and Copyright
- 5.0. Project Selection
5.1. Product Identification
5.2. Project Formulation
ENTREPRENEURSHIP – 2nd Year
Detailed Syllabus :
1.0. Entrepreneurial Opportunities and Enterprise Creation
1.1. Sensing Entrepreneurial Opportunities
1.2. Environment Scanning
1.3. Market Assessment
1.4. Identification of Entrepreneurial Opportunities
1.5. Selection of an Enterprise
1.6. Steps in setting up of an Enterprise
2.0. Enterprise Planning and Resourcing
2.1. Business Planning – Preparation of a Project Report
2.2. Resource Assessment -Financial and Non – Financial.
2.3. Fixed and Working Capital Requirement, Funds, Flows, Profit Ratios, Break Even Analysis etc.
2.4. Mobilizing Resources – Sources and Means of Fund, Facilities and Technologies for starting an
3.0. Enterprise Management
3.1. General management: Basic Management functions.
3.2. Organizing/Production of goods and services – quality, quantity and flow of inputs.
3.3. Managing Market: Meaning, Functions of Marketing, Marketing Mix:
* Promotion (advertising and sales promotion).
3.4. Managing Finance – Sources of Long Term and Short Term Finances, Determination of Cost,
Income, Calculation of Profit/Loss.
3.5. Managing Growth and Sustenance -Affecting Change, Modernization, Expansion,
Diversification and Substitution.
3.6. Entrepreneurial Discipline – Laws of Land, Ecology, Consumer’s Concept, Adherence to
Contract and Credits.
4.0. Industrial Relations and Personnel Management
4.1. Meaning, Source of recruitment, Internal/External recruitment procedure
4.2. Incentives, appraisal and training, Industrial relations, Industrial disputes.
5.0. Report Writing
5.2. Model project reports
PRACTICAL (Second Year)
The Main objective of the course in Entrepreneurship is to generate in the students initiative, self
reliance and enthusiasm so as to empower them to become entrepreneurs both in spirit and
performance. A number of skills such as observation, evaluation, communication, resource
mobilization and management, risk assessment, team building etc. is also to be developed in the
students. Leadership qualities, sensitivity to business ethics and adherence to a positive value
system are the core issues that the course highlights while presenting different concepts related to
Such a course should necessarily have a strong experiential component in the form of practical
work. The objectives of the practical work are:
1 To introduce the students to the world of business by developing in them the core skills and
competencies required for an entrepreneur.
2. To develop in the students qualities such as leadership, self-confidence, initiative, facing
uncertainties, commitment, creativity, people and team building, integrity and reliability.
3. To enable the students to acquire the skills and knowledge needed for conducting surveys,
collecting, recording and interpreting data and preparing simple estimates of demand for
products and services.
4. To guide the students to prepare a Project Report.
5. To equip the students with knowledge and skills needed to plan and manage an enterprise
through case studies conducted and recorded by the students in different fields such as resource
assessment, market dynamics, finance management, cost determination, calculation of profit
and loss etc.
6. To instill in the students important values and entrepreneurial discipline.
Total marks: 30
1. Project Report/Survey Report - 10 Marks
2. Viva-Voce on PW /SR - 05 Marks
3. Case Study - 10 Marks
4. Problem Solving - 05 Marks
1. Project Report/Market Survey Report - 10 Marks
a) Project Report:
Preparation of a Project Report for an enterprise involving products/services Students may be
provided adequate guidance to choose a project based on their interests and availability of
information and authentic inputs in the locality. The specimen proforma of project report given
in the textbook may be used for preparing the report. However, mechanical preparation of the
report by filling in the information in the proforma should be discouraged.
Further, as the students will be required to appear for a Viva-voce on the basis of their projects,
sufficient care should be taken by the students to prepare the report after studying the various
aspects involved thoroughly. In a nutshell, the project report should lead to viable enterprise.
b) Market Survey Report
Market research is the process and technique of finding out who your potential customers are
and what they want. The survey may be on products and services already available in the
market or students may also conduct surveys for new products and services. The report of the
survey should be organised under the following broad headings :
2. Methods and tools (interviews ,questionnaires etc.) to be used to collect information.
3. Records of data and information.
4. Analysis of data and information.
5. Interpretation and conclusion.
For example, a survey may be conducted to find out the choice of households in toiletry soap,
tooth paste etc. The data may be analysed to establish a pattern that may be useful to an
Guidelines for assessment of Project Report / Survey Report
1. Presentation: Format, Clarity, Use of graphs, tables and other visuals, organisation,
methodical recording of data and information and general neatness of execution. - 5 marks
2. Originality and Creativity - 3 marks
3. Authenticity of information and correctness of calculations and general feasibility
of the project/ sustainability of conclusion drawn in the survey. - 2 marks
2. Viva Voce on the Project /Market Survey Report - 5 Marks
The questions should establish that the report is the original work of the student
and that the student has a reasonably clear understanding of the work carried out
by him/her. Entrepreneurial qualities such as leadership, self-belief, creativity,
originality, initiative etc. may also be assessed by asking a variety of questions
related to the report.
3. Case Study - 10 marks
A case study is a focused research on an organisation, enterprise, practice,
behaviour or person undertaken to highlight an aspect that the study attempts to
examine. For instance, a case study may be conducted on the pollution control
methods being employed by an industry. Or a successful industrialist may be
chosen as a subject of a case study to analyze and understand the strategies that
the industrialist adopted :to achieve success.
Ideally, a case study should be conducted on subjects with the objectives of
bringing to the fore beliefs, practices, strategies, values etc. that have made them
what they are. Such studies help us to understand the way in which great minds
think and operate. We may also conduct case studies on failures; why a company
collapsed, how a service lost its market etc. From both the types of case study,
we learn lessons; how to do something or how not to do something. They
also provide valuable insight into the processes involved in an enterprise.
A few topics are suggested for carrying out case studies :
i) Drawing a profile of a successful entrepreneur.
ii) Studying a public sector undertaking and highlighting its sucess/failure, by analyzing the
iii) Studying a small scale unit in the locality to bring out the procedures and processes adopted
by the unit to become a feasible business venture.
iv) A study of competition in business by choosing two or more rivals in the market and
analyzing their strengths and weaknesses.
v) Take the school itself for a case study and analyze any two aspects of the school plant for
chalking out a plan of action: infrastructure, academics, co-curricular activities etc.
vi) A case study on a thriving fast food shop/restaurant in your locality. What makes it so
vii) A case study on the ways in which a business unit has mobilised its financial resources.
viii) A case study on the enterprise management techniques adopted by a business house.
ix) A case study on the marketing strategies of a sucessful consumer durable company.
x) A case study on the financial management of a Public Limited Company.
xi) A case study on any Specialized Institution that supports and guides the establishment of a
small scale unit.
xii) Studying the balance sheets of two big private companies to assess their trade and credit
xiii) Studying the inventory management of a large manufacturing industry to ascertain the
processes involved for optimizing cost.
xiv) Carrying out a case study on an established industrial house/company to find out the value
system of the company and how it fulfils its social commitment/obligations.
xv) Carrying out a case study on an established industry to ascertain the processes followed to
xvi) Study on enviourment friendly companies and their contribution to preservation.
Assessment of Case Studies
i) Presentation: Format, accuracy, clarity, authenticity and general neatness - 7 marks
ii) Analysis and Conclusions - 3 marks
4. Problem Solving - 5 marks
In this session, the students will be requried to solve a problem in the form of a written
test. The examiner may choose any problem related to the units in class XII Text Book
and set it for the class. The problem may be in the following areas :
a. How to scan the environment to establish the feasibility of a project.
b. Given certain figures showing the consumption pattern of a product, drawing conclusions that
have a bearing on similar products.
c. Carrying out market assessment for a given product/service to ascertain the feasibility factor.
d. Assessment of Working Capital.
e. Calculation of total cost of production.
f. Calculation of break-even point.
g. Determining location of a manufacturing unit.
h. Problems in inventory control (calculation of the Economic Order Quantity and carrying out
i. Applying Pricing methods to determine the price of a product or service.
j. Applying promotion mix to plan a sales campaign for a product or service.
k. Working out a simple budget for a given task or job.
Assessment of Answers
The examiner may prepare five problems which are solved by him/her before they are presented
to the students. The student may choose anyone of the problems and solve it, showing the
different steps/different reasons involved in the solution. If the problem does not involve actual
calculations, it may not have anyone correct answer. So weightage should be given not only to the
final answer but to the entire process of problem solving that the student has followed.
Originality and innovative spirit should be rewarded. The students should not be penalized for
pelling errors, grammatical mistakes etc. as long as the answer is coherent. Where definite
formulas are involved, accuracy should be given due weightage.
LIST OF SUGGESTED REFERENCE BOOKS
01. Entrepreneurship – Class XI – C. B. S. E., Delhi.
02. Entrepreneurship – Class XII- C. B. S. E., Delhi.
03. Udyamita (in Hindi) by Dr. M M.P. Akhouri and S.P Mishra, pub. by National Institute for
Entrepreneurship and Small Business Development (NIESBUD), NSIC-PATC Campus, Okhla.
04. Trainer’s Manual on Developing Entrepreneurial Motivation, By M.M.P. Aukhori, S.P.
Mishra and R. Sengupta, Pub. by (NIESBUD), NSIC-PATC Campus, Okhla.
05. Behavioral Exercises and games – manual for trainers, learning systems, by M. V. Despande,
P. Mehta and M. Nandami.
06. Product Selection by Prof. H.N. Pathak, Pub. By (NIESBUD), NSIC-PATC Campus, Okhla.
07. Entrepreneurial Development – Dr. S. Moharana and Dr. C.R.Dash, Pub. by RBSA
08. Entreprenurial Development by S.S.Khanna, Published by S.Chand & Company Ltd., Ram
Nagar, New Delhi.
09. Entrepreneurial Development by C.B. Gupta and N.P.Srinivasan, Publisher Sultan Chand &
10. Entrepreneurship Development – Principles, Policies and Programmes by P. Saravanavel,
Publishers Ess Pee Kay Publishing House, Madras.
11. Entrepreneurship, Growth and Development, by Rashi Ali, Pub. by Chugh Publication and
Strech Road, Civil Lines, Post Box No. 101, Allahabad-211991.
12. Entrepreneur and Entrepreneurship Development and Planning in India, by D.N.Mishra, pub.
by Chugh Publication, Allahabad.
13. Aoudhogik Disha Nirdesh (in Hindi) Pub. by Centre for Entrepreneurship Development, M.P.
(CEDMAP), 60, Jail Road, Jhangerbad, Bhopal-462008.
14. Entrepreneur, Industry and Self-employment Project, Part-l and 2(in Hindi), Pub. by Centre
for Entrepreneurship Development, M.P. (CEDMAP), 60 Jail Road, Jhangerbad, Bhopal-
15. Small Scale Industry & Self-Employment Projects, Part-l and 2 (in Hindi), Pub. by Centre for
Entrepreneurship Development, M.P. (CEDMAP),60 Jail Road, Jhangerbad Bhopal.
01. Udyamita Samachar Patra,(Monthly, Hind), Pub. by Centre for Entrepreneurship
Development, M.P.(CEDMAP), 60 Jail Road, Jhangerbad, Bhopal-462008.
02. Science Tec. Entrepreneur (A Bi Monthly Publication), centre for Enterprenurship
Development, M.P. (CEDMAP), 60 Jail Road, Jhangerbad , Bhopal -462008.
03. Laghu Udhyog Samachar.
04. Project Profile by DCSSI.
05. Project Profile by Pub. Centre for Enterpreeurship Development, M.P. (CEDMAP), 60 Jail .
Road, Jhangerbad, Bhopal-462008.